
Sales Development Representative Salary in Canada
The median base salary for Sales Development Representatives in Canada is CA$58,106 and an OTE of CA$83,152. Data updated on 06/19/2025.
Median Base Salary
CA$58,106
Median On-Target Earnings
CA$83,152
Top Performer Earning Potential
CA$119,243
Current % that Attain Quota
54.0%
Distribution of Earnings
See how many Sales Development Representatives are within each earnings range for base salary and for on-target earnings
Percent that Attain Quota
See the % of Sales Development Representatives to hit quota in the last 12 months.
Coming soon
Highest Paying Companies for Sales Development Representatives in Canada
See which companies pay their Sales Development Representatives the most in 2025. This list is sorted by highest OTE (on-target earnings). Data updated 06/19/2025Company
Base Salary
Median OTE
Top Performer
Help expand our Canada salary data by referring a friend!
Share your referral link with someone in Canada. If they leave a rating, you’ll get $10 and and we’ll publish more insights on the highest paying companies in CanadaFrequently Asked Questions
Sales Development Representative in Canada earn a median base salary of CA$58,074 and median on-target earnings of CA$86,568. Top performers can earn up to CA$119,243 annually.
It's estimated that 54.0% of Sales Development Representatives in Canada hit quota in the last 12 months, with an average deal size of CA$67,189.
Canada Sales Development Representative salaries are -2% below the national median base salary and -1% below the US median OTE.
Sales Development Representative salaries in Canada typically range from CA$51,328 to CA$63,587 for base salary, with total earnings potential ranging from CA$73,859 to CA$94,443.
A Sales Development Representative (SDR) is responsible for identifying potential customers, initiating contact, and qualifying leads before passing them on to sales executives. They leverage outreach tactics like cold calling, emailing, and social selling to build the initial pipeline.
SDRs usually receive a base salary plus incentives for meeting or exceeding lead generation and appointment-setting targets. Their compensation aligns closely with the volume and quality of leads delivered to the sales team.
After gaining experience, SDRs often advance to Account Executive or Business Development Manager roles, handling more responsibilities and complex sales cycles. Some SDRs leverage their prospecting skills to transition into Marketing or Customer Success roles that require strong communication abilities.