RepVue

Sales Development Representative Salary in Canada

The median base salary for Sales Development Representatives in Canada is CA$58,106 and an OTE of CA$83,152. Data updated on 06/19/2025.

Median Base Salary
CA$58,106
Median On-Target Earnings
CA$83,152
Top Performer Earning Potential
CA$119,243
Current % that Attain Quota
54.0%
Distribution of Earnings
See how many Sales Development Representatives are within each earnings range for base salary and for on-target earnings
Base Salary
On-Target Earnings
Percent that Attain Quota
See the % of Sales Development Representatives to hit quota in the last 12 months.
Highest Paying Companies for Sales Development Representatives in Canada
See which companies pay their Sales Development Representatives the most in 2025. This list is sorted by highest OTE (on-target earnings). Data updated 06/19/2025
Company
Base Salary
Median OTE
Top Performer
CA$89,707
CA$146,365
CA$165,472
CA$71,875
CA$130,778
CA$197,360
CA$84,981
CA$129,971
CA$159,536
CA$69,779
CA$127,074
CA$148,588
CA$75,193
CA$125,321
CA$155,342
CA$63,486
CA$123,891
CA$213,523
CA$71,976
CA$119,961
CA$133,306
CA$74,849
CA$119,054
CA$163,546
CA$81,932
CA$117,046
CA$210,115
CA$70,077
CA$116,213
CA$148,164
CA$70,618
CA$116,014
CA$146,487
CA$68,369
CA$115,515
CA$160,451
CA$65,758
CA$111,370
CA$193,930
CA$80,598
CA$110,822
CA$192,505
CA$74,408
CA$108,661
CA$120,628
CA$69,707
CA$104,561
CA$184,732
CA$73,864
CA$103,409
CA$148,190
CA$56,693
CA$101,583
CA$134,741
CA$59,172
CA$99,747
CA$129,752
CA$65,907
CA$98,861
CA$133,514
CA$65,907
CA$98,861
CA$140,620
CA$66,497
CA$98,485
CA$150,102
CA$59,810
CA$97,756
CA$109,512
CA$62,107
CA$95,550
CA$116,475
CA$59,991
CA$94,624
CA$100,865
CA$65,907
CA$94,154
CA$110,920
CA$61,473
CA$93,690
CA$141,364
CA$64,867
CA$92,668
CA$105,266
CA$62,107
CA$91,169
CA$122,912
CA$62,801
CA$91,112
CA$106,844
CA$61,672
CA$90,539
CA$105,344
CA$54,463
CA$90,218
CA$160,751
CA$60,449
CA$89,624
CA$114,901
CA$61,251
CA$89,520
CA$116,634
CA$65,259
CA$89,492
CA$96,898
CA$59,027
CA$89,095
CA$120,732
CA$54,653
CA$88,540
CA$126,629
CA$63,945
CA$88,540
CA$100,573
CA$62,090
CA$87,980
CA$121,652
CA$64,299
CA$85,680
CA$88,168
CA$60,042
CA$85,496
CA$91,470
CA$59,397
CA$84,986
CA$99,152
CA$60,181
CA$84,656
CA$112,955
CA$59,780
CA$84,520
CA$130,445
CA$53,960
CA$84,372
CA$116,078
CA$58,653
CA$84,330
CA$94,837
Want to see everything?
Take a moment to anonymously rate any company you've worked for and get free access to all of our data!
Help expand our Canada salary data by referring a friend!
Share your referral link with someone in Canada. If they leave a rating, you’ll get $10 and and we’ll publish more insights on the highest paying companies in Canada
Frequently Asked Questions

Sales Development Representative in Canada earn a median base salary of CA$58,074 and median on-target earnings of CA$86,568. Top performers can earn up to CA$119,243 annually.

It's estimated that 54.0% of Sales Development Representatives in Canada hit quota in the last 12 months, with an average deal size of CA$67,189.

Canada Sales Development Representative salaries are -2% below the national median base salary and -1% below the US median OTE.

Sales Development Representative salaries in Canada typically range from CA$51,328 to CA$63,587 for base salary, with total earnings potential ranging from CA$73,859 to CA$94,443.

A Sales Development Representative (SDR) is responsible for identifying potential customers, initiating contact, and qualifying leads before passing them on to sales executives. They leverage outreach tactics like cold calling, emailing, and social selling to build the initial pipeline.

SDRs usually receive a base salary plus incentives for meeting or exceeding lead generation and appointment-setting targets. Their compensation aligns closely with the volume and quality of leads delivered to the sales team.

After gaining experience, SDRs often advance to Account Executive or Business Development Manager roles, handling more responsibilities and complex sales cycles. Some SDRs leverage their prospecting skills to transition into Marketing or Customer Success roles that require strong communication abilities.
Sales Development Representative Salary and Quota Attainment in Canada (June, 2025) | RepVue