Sales Development Manager Salary in the UK

Sales Development Manager in the UK earn a median base salary of £64,198 and median on-target earnings of £98,092. Top performers can earn up to £158,375 annually.

It's estimated that 80.0% of Sales Development Managers in the UK hit quota in the last 12 months, with an average deal size of £61,661.

the UK Sales Development Manager salaries are 18% above the national median base salary and -4% below the US median OTE.

Sales Development Manager salaries in the UK typically range from £51,804 to £72,407 for base salary, with total earnings potential ranging from £77,662 to £113,930.

A Sales Development Manager oversees the team responsible for sourcing and qualifying new leads. They set outreach strategies, train team members, refine lead qualification criteria, and ensure a steady pipeline of well-vetted prospects for the sales organization.

Sales Development Managers typically earn a competitive base salary plus bonuses or incentives tied to pipeline growth, lead quality, and meeting set appointment or opportunity quotas. Their compensation reflects their ability to optimize early-stage sales efforts.

Sales Development Managers may move into roles like Director of Business Development or Head of Sales, shaping company-wide prospecting strategies. With broader experience, some transition into full-cycle Sales Management or Revenue Operations, influencing every aspect of the sales funnel.