RepVue

Sales Development Representative Salary in Canada

The median base salary for Sales Development Representatives in Canada is CA$58,423 and an OTE of CA$84,427. Data updated on 07/25/2025.

Median Base Salary
CA$58,423
Median On-Target Earnings
CA$84,427
Top Performer Earning Potential
CA$119,651
Current % that Attain Quota
54.3%
Distribution of Earnings
See how many Sales Development Representatives are within each earnings range for base salary and for on-target earnings
Base Salary
On-Target Earnings
Percent that Attain Quota
See the % of Sales Development Representatives to hit quota in the last 12 months.
Highest Paying Companies for Sales Development Representatives in Canada
See which companies pay their Sales Development Representatives the most in 2025. This list is sorted by highest OTE (on-target earnings). Data updated 07/25/2025
Company
Base Salary
Median OTE
Top Performer
CA$93,588
CA$150,537
CA$170,557
CA$72,589
CA$132,077
CA$199,320
CA$85,825
CA$131,262
CA$161,120
CA$64,116
CA$125,121
CA$215,643
CA$72,691
CA$121,152
CA$134,630
CA$75,592
CA$120,236
CA$150,996
CA$69,109
CA$118,370
CA$161,145
CA$82,745
CA$118,208
CA$212,201
CA$70,773
CA$117,367
CA$149,635
CA$71,319
CA$117,166
CA$147,942
CA$66,411
CA$112,476
CA$195,856
CA$81,398
CA$111,923
CA$193,483
CA$74,598
CA$104,436
CA$149,661
CA$60,507
CA$104,323
CA$137,109
CA$62,027
CA$100,992
CA$143,481
CA$67,022
CA$100,532
CA$146,176
CA$66,562
CA$99,843
CA$132,967
CA$67,158
CA$99,463
CA$133,722
CA$62,724
CA$96,499
CA$117,632
CA$62,165
CA$95,381
CA$136,192
CA$66,562
CA$95,088
CA$109,817
CA$62,999
CA$94,387
CA$127,887
CA$57,356
CA$94,013
CA$129,462
CA$65,179
CA$93,588
CA$105,835
CA$57,255
CA$92,768
CA$137,712
CA$63,424
CA$92,017
CA$107,905
CA$62,285
CA$91,438
CA$106,648
CA$55,004
CA$91,114
CA$162,348
CA$60,639
CA$90,959
CA$94,147
CA$55,534
CA$90,893
CA$104,113
CA$61,859
CA$90,409
CA$117,792
CA$60,666
CA$90,249
CA$110,539
CA$59,986
CA$90,236
CA$115,333
CA$63,393
CA$90,096
CA$97,048
CA$64,580
CA$89,419
CA$101,572
CA$62,706
CA$88,854
CA$122,860
CA$64,030
CA$88,453
CA$153,629
CA$64,937
CA$86,531
CA$95,860
CA$59,986
CA$85,830
CA$100,137
CA$60,779
CA$85,497
CA$114,077
CA$54,496
CA$85,210
CA$117,159
CA$55,546
CA$84,814
CA$125,282
CA$58,152
CA$84,051
CA$92,168
CA$59,342
CA$83,918
CA$105,440
CA$49,140
CA$83,539
CA$109,416
Want to see everything?
Take a moment to anonymously rate any company you've worked for and get free access to all of our data!
Frequently Asked Questions

Sales Development Representative in Canada earn a median base salary of CA$59,002 and median on-target earnings of CA$88,008. Top performers can earn up to CA$119,651 annually.

It's estimated that 54.3% of Sales Development Representatives in Canada hit quota in the last 12 months, with an average deal size of CA$58,585.

Canada Sales Development Representative salaries are -2% below the national median base salary and at the US median OTE.

Sales Development Representative salaries in Canada typically range from CA$51,085 to CA$64,173 for base salary, with total earnings potential ranging from CA$75,196 to CA$95,437.

A Sales Development Representative (SDR) is responsible for identifying potential customers, initiating contact, and qualifying leads before passing them on to sales executives. They leverage outreach tactics like cold calling, emailing, and social selling to build the initial pipeline.

SDRs usually receive a base salary plus incentives for meeting or exceeding lead generation and appointment-setting targets. Their compensation aligns closely with the volume and quality of leads delivered to the sales team.

After gaining experience, SDRs often advance to Account Executive or Business Development Manager roles, handling more responsibilities and complex sales cycles. Some SDRs leverage their prospecting skills to transition into Marketing or Customer Success roles that require strong communication abilities.