Sales Development Manager Salary in the UK

Sales Development Manager in the UK earn a median base salary of £69,741 and median on-target earnings of £108,940. Top performers can earn up to £134,071 annually.

It's estimated that 80.0% of Sales Development Managers in the UK hit quota in the last 12 months, with an average deal size of £20,164.

the UK Sales Development Manager salaries are -14% below the national median base salary and 4% above the US median OTE.

Sales Development Manager salaries in the UK typically range from £52,075 to £85,697 for base salary, with total earnings potential ranging from £78,069 to £137,196.

A Sales Development Manager oversees the team responsible for sourcing and qualifying new leads. They set outreach strategies, train team members, refine lead qualification criteria, and ensure a steady pipeline of well-vetted prospects for the sales organization.

Sales Development Managers typically earn a competitive base salary plus bonuses or incentives tied to pipeline growth, lead quality, and meeting set appointment or opportunity quotas. Their compensation reflects their ability to optimize early-stage sales efforts.

Sales Development Managers may move into roles like Director of Business Development or Head of Sales, shaping company-wide prospecting strategies. With broader experience, some transition into full-cycle Sales Management or Revenue Operations, influencing every aspect of the sales funnel.