Former Employee1.7Jun 29, 2023All to frequently-found challenge of a EU based company attempting the same GTM in the US. Regulations and buying behaviors are wildly different. Zero brand awareness, and often confused with Snowflake and ServiceNow. This leads to minimal pipeline despite massive efforts. Executive leadership seemed unwilling to pivot how they invested in the US market. There might...Read More
All to frequently-found challenge of a EU based company attempting the same GTM in the US. Regulations and buying behaviors are wildly different. Zero brand awareness, and often confused with Snowflake and ServiceNow. This leads to minimal pipeline despite massive efforts. Executive leadership seemed unwilling to pivot how they invested in the US market. There might...Read More
Current Employee3.4Nov 23, 2023working at snow has been a great opportunity for me. Not to mention the benefits are great.
