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Question

What does the sales cycle typically involve in your role at Storyblok, and have you found it becoming more challenging or easier to close deals recently?

Former Employee · Accepted Answer

In Storyblok we are operating in B2B mode and have the typical sales cycle. Our AEs are getting supported by the Solution Engineers and other supporting roles to ensure we are setting AEs up for success and optimizing for higher close rates. Recently, the sales cycle has become more dynamic. There is an increasing demand for headless CMS solutions as more businesses recognize the need for flexible and scalable content management, making it easier to engage prospects who are already aware of the benefits. However, closing deals has become a mix of easier and more challenging due to growing competition and economic factors. While awareness and interest in our product have risen, educating prospects and navigating tighter budgets require more strategic efforts. Despite these challenges, our commitment to delivering exceptional value continues to drive our success.

Former Employee · Answer

All CMS products and solutions are finding the current environment challenging. Storyblok laid off a lot of it's sales team. They don't really know how to create demand. Demand Gen professionals and ABM professionals were also let go. SB needs help.

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Storyblok

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Anonymous Q&A

What does the sales cycle typically involve in your role at Storyblok, and have you found it becoming more challenging or easier to close deals recently?