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What is everyone doing to prepare for what's sure to be a very difficult selling environment for the foreseeable future?
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Built out 3 forecast models last weekend. One for current trends, one if conversion rates drop 15%, and one doomsday version where budget freezes hit Q2. I hated doing it, but if we’re walking into a storm, I’d rather have a plan than vibes.
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Everything is going to be fine.
I hate to oversimplify this but if you have any kind of semblance of what works for you, what drives success, my first recommendation is do like 50 to 75% MORE of that. There's no silver bullet here, for many folks we're going to need to have more at bats to accomplish the same. Good luck.