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The idiots in marketing are forcing cold outreach templates on us. I know they won’t work and I don't know why they're involved. WHat should I do?
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When I was an SDR I used to "use" the templates forced on us and replaced it with the messaging I knew that actually worked. Not sure if you have the ability to do that, but you could give that a shot or just tweak the messaging they give you into your own words. That way it should track to their templates but you used your own messaging.
Can you A/B test? Send the marketing version to half and your version to half (random prospects, don't cherry-pick) and see what happens. If youre right, show it to your sales lead.