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LinkedIn Profile: company branding/copy vs. ME?? I'm confident there is no clear right or wrong, and likely good reasons for both, but would love to hear some takes on how to use the headline, summary section, experience section...I see some sellers use copy from their company basically just talking about the product. some sellers use the fields more "traditionally," discussing their experience/performance metrics. I'm about to step into my first SDR role and thinking about what my approach will be. I'd love to hear yours.
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thanks Ryan! BTW love this new SalesFloor section.
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Once you get your feet wet, look at the profiles of the SDRs at the top of the leaderboard and do what they do. Congrats on landing your first role!
thanks!
Without going into too much detail there are two primary use cases for you on LinkedIn (specific to the headline / summary section): 1. Driving prospects and interest in what you are selling 2. Using it as a personal branding platform for you as you think about your mid term / long term career objectives. Many folks use it as a balance of both of those things, but remember number 1 is only applicable if your prospects are active on LinkedIn. If they're not active, then putting a bunch of company branding/marketing material on there is a waste of time. If your prospects are active on LinkedIn then you could add some of that branding on there, fine, but if nobody sees it, does it really matter? What I mean by that is consider creating content on the platform (not pitch based, but giving value) to drive folks to your profile, where they then are made aware of your company and personal brand, it can help with prospecting, and it will also add value to you personally from a future career perspective. In case it wasn't clear, this is Ryan, the CEO of RepVue, and my headline touches on both use cases. Good luck with the new role!