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Sales Tactics & Tips
Account Manager

Im an account manager at a tech company with aggressive NNARR targets...after a successfull 4 Quarters, im now struggling to hold meaningful engagement with my book of business and not sure how im going to reach my targets... Feeling quite lost, would be happy for advice

PL
Patient_Leopard_4614Apr 14, 2025
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Ryan_Walsh
RepVue Founder
Apr 14, 2025Top Comment

Just some basics that you probably already know: 1. Do a detailed account map of all of your accounts vs. the products offered by your org - so you're looking at a grid of where there are opportunities, mapping them out based on which products your accounts already own vs. which they don't. 2. Then go through the list of which ones aren't owned and prioritize based on product-market fit in terms of the short and mid term likelihood to buy. 3. Then create an account plan for those top 10, 20, whatever opportunities 4. Go back to prospecting and account planning basics to get as many of those intro and discovery calls as possible to start from the bottom building or re-building pipeline. Use existing champions and if you don't feel like you have any or many, that should be a priority as well. 5. Present all of this to your manager, and walk through this in terms of what the true / real opportunity is in your territory in the next 12 months and how you plan on attacking it. This exercise, if done well, will potentially provide a clear picture of whether your current account set can support your NNARR (net new annual recurring revenue) targets, and if there is an issue there, you should have that conversation as well. Good luck.

PL
Patient_Leopard_4614Apr 14, 2025Original Poster

What greay advice, thank you! Remembering the basics is always important. I have done alot of the points you mentioned, but the systematic mapping and documenting could be useful Have you had experience with book of business discussions ? In which you raise a concern to management