1
Curious what folks think—do post-call drip campaigns actually work, or are they just noise? Had a good convo with a prospect the other day, and now I’m debating whether to drop them into a cadence with stuff like case studies, testimonials, maybe some behind-the-scenes content. Part of me feels like it keeps me top of mind. The other part of me remembers how much I hate getting stuck in automated email hell after a call.
Want to join the discussion? Sign in to reply and share insights with the community.
Depends on your prospect and how good the cadence is. It's not about what you like or don't like, it's about what the prospect wants. And if what you send them sucks, being top of mind isn't much use.