Anyone else have a CRO that has zero clue how to actually sell into cold accounts? I am constantly getting my hand "slapped" bc I am reaching out to cold accounts (90+% of my territory). I get told "that's marketing's job". Great, would love to have my calendar filled with qualified leads to run discovery on....however, our marketing team has generated EXACTLY 17 inbound leads this year...SEVENTEEN. In a universe > 10k accounts. 0 of those 17 have been in my territory. Yes, I am going to take matters into my own hands at that point. Within same framework, I've been told I can't "cold pitch" in my emails. Totally respect that. "How are you balancing 'x' with 'y'? Open to a conversation?" Perhaps I'm wrong, but that's not a pitch - it's a question, followed by another question. IMO, a pitch = discussing a specific solution you offer and adding social proof or some other form of influence and why you're the best. Rant over...but curious if anyone else has similar issues?
What does getting your hand slapped entail? How are you supposed to hit quota if you have to wait around for MQLs and haven't gotten any? Seems like you should go close deals however you can and be looking for something better at the same time.
I’d ask the CRO to help you understand how you’re supposed to crush quota waiting for marketing to pick up the slack, referencing the 17 leads YTD. CRO should be happy you’re being proactive, but see if you can come up with a plan together for an approach. i.e. he’ll meet with marketing first to address the concern, if nothing is done in x amount of time, you’ve got the green light to start outreach in some reasonable way that is working for others. If not cold pitching, then what?
for me, you could've stopped at "a CRO that has zero clue." your question isn't a pitch. if you can't say anything like that, all you could say is "hi, how are you?" and be rightfully ignored.